Tonic Public Relations has delivered an online first for Architects’ Journal magazine and client Saint-Gobain, by live streaming video footage direct onto the AJ’s website. Organised as part of a PR campaign to promote Saint-Gobain’s presence at ‘Ecobuild’, the video streaming showed the construction of the Nottingham University / Saint-Gobain H.O.U.S.E. in real time and was watched by thousands of AJ readers. A dedicated social media section was also created on the AJ’s home page, including blogs, video interviews and links to Twitter, Facebook and Saint-Gobain websites. Full details on the project and its success will be posted in the case study section of this site shortly.