business-to-business PR

Saint-Gobain, the world’s largest construction materials company, wanted to raise its profile in the UK and showcase its innovation and sustainability credentials. It needed to communicate with specifiers, major contractors and influential lobbying groups.

Tonic developed an in-depth PR programme using media relations, online marketing, awards and the creation of bespoke events to target key stakeholders.

In the first five months alone, we secured no less than 10 authoritative feature articles and also generated numerous pieces of online and print news coverage, including the Sunday Times.

The media relations campaign reached more than 2.7 million people – which equates to an audience of 6.75-million if you use a PR company that multiplies up the circulation figure (which we don’t!).